I normally don’t write much about Chávez or
Venezuelan politics here. I find it emotionally complicated for a variety of
reasons; and at the end of the day, I have no particular grounds to suppose
that my take on Venezuelan politics is any more insightful than that of any
moderately informed Venezuela-watcher. Nevertheless, recent developments have
collided with my interest in cults of personality and related phenomena to make
me want to write about the topic.
To recap:
Chávez has been very sick with cancer. On December 10, he went to Havana for an
operation, where he has been “battling severe complications” since. The
Venezuelan government has not released any clear information about the nature
of the cancer, the complications, or Chávez’ condition; rumours of all sorts
are rife. What is clear is that the normally loquacious Chávez is sick enough
that he is not able to address Venezuelans through any medium, or even to
sign the letter that postponed his own inauguration. (Sure, he apparently signed
this decree. But there
are grounds to doubt that he personally
signed it, not least the fact that the document was signed “in Caracas,”
where he is not currently located. At any rate, the very fact that people are
debating whether or not that signature constitutes a proper “proof of life,” as
if we were in some kind of bad kidnapping
movie, says all that needs to be said about the situation).
Yet during this time many
observers
have noted that public displays of loyalty and adulation for Chavez seem to
have gone into overdrive, to the point where serious
scholars like Margarita López Maya are speaking of the “deification” of Chávez.
There are videos in
heavy rotation on state TV where Chavez exclaims that he “demands absolute
loyalty” because “he is not an individual, he is an entire people,” or where
people provide testimonials of their gratitude for Chavez and identify
themselves with him (“yo soy Chávez”; more videos here).
PSUV militants issue statements declaring
that
they are the sons and daughters of Chávez, and that they owe everything to him. Large numbers of ordinary Chavistas publicly tweet
their loyalty
and concern for Chávez’ health, referring to him as “mi comandante” (my
commander) and thus emphasizing their subordination and absolute loyalty. An alternative
“red” tv station posts
a supposed image of Chávez’ supernatural apparition during a Christmas mass
(I’m not 100% sure that one is not a joke; if it is, it’s hard to tell, and
many people in the comments seem to have taken it seriously, if only to express
disgust with iguana.tv for making chavismo appear ridiculous). And of course the
government staged an
entire “inauguration” ceremony where thousands of chavistas “took the oath”
for the absent Chávez, symbolically embodying him.
All of this is on top of the already
omnipresent Chávez imagery in the Venezuelan public sphere, much of which had
already been pushed very far into the hagiographic weeds during the recent
election (check out the images of youthful
Chávez for a striking example); and let’s not even mention the
Chávez knickknacks and souvenirs (red berets, T-shirts, Chávez dolls, posters, etc., many created in
apparent violation of a decree banning the use of Chávez’ face without
authorization), all of which predate the latest surge of adoration by some
time.
The displays of loyalty have been
particularly abject among top leaders of the PSUV: Nicolás
Maduro, VP and currently “presidente encargado,” claims to be loyal
to Chávez “más allá de la vida,” even beyond death, and Elías Jaua (just
appointed foreign minister), Tareck El Aissami (Aragua state governor), and
Disodado Cabello (National Assembly president) have all said similar things. Their
statements tend to depict Chávez as father, teacher, and leader, a man whose guidance
has led them to the true values of Christianity, socialism, Bolivarianism,
humanism, and concern for the people, stressing the speaker’s utter dependence
on him for everything that is valuable in their identity.
What we have here, in short, seems to be a clear
case of “flattery
inflation,” where an already high level of public adoration is suddenly pushed
into the stratosphere. (Indeed, the cult of Chávez seems to have recently
displaced a bit the
cult of Bolívar that has otherwise been the hallmark of the last 14 years).
Moreover, all of this is occurring in the absence
of the man and, most interestingly for our purposes, in a relatively open
public arena, where there is plenty of social support for people who dislike
Chávez and want to express their views. (Remember, about 45% of Venezuelans
voted against him in the last presidential election, and perhaps half of them
are committed anti-chavistas who cannot stand him; the love Chávez awakens in
some has its counterpart in the visceral hatred he produces in others). There
may be mild social pressure to praise Chávez in some contexts (I’ve heard stories
along those lines, though the pressure to praise only appears to be significant
whenever you want to enjoy the perquisites of power or receive economic
benefits from the government, e.g., if you are applying for a government job; and
there is some limited
evidence linking overt opposition to Chávez with loses of benefits and
opportunities in the recent past), but there is really nothing in Venezuela
that is comparable to the kind of social pressure people experienced in
China during the cultural revolution to signal their loyalty to Mao, or still
experience in North Korea to praise the Kims. Most “grassroots” praise of
Chávez seems sincere, and can
even coexist with criticism of his government. So what is going on here?
López Maya takes
a stab at the problem by using that rickety Weberian warhorse, legitimacy,
which I’ve
criticized a number of times: the cult has been turned up to 11 in order to
legitimate Maduro’s leadership. I’m not trying to pick on López Maya here; there
is nothing especially wrong with saying, in the context of a short newspaper
interview, that the recent surge of adulation aims to “legitimate” (“secure” or
“cement” might be equally appropriate) Maduro’s shaky grasp on power
(especially since the opposition disputes
the
legal basis for his authority), but it hardly explains much. After all,
it’s not as if turning up the level of adulation can change the minds of most anti-chavistas;
and it’s not even very plausible to argue that all the hagiographic statements
about Chávez by top leaders can persuade the uncommitted that Maduro really is
the genuine leader of the country. Moreover, though the government has clearly
orchestrated some of the increased
displays of loyalty (through the use of state media to broadcast images of
people expressing their identity with Chávez, for example), others are
definitely coming “from below,” even if they are responding to cues provided by
government officials and PSUV leaders.
Here’s how I think one might produce a more
complete explanation. (General disclaimer: I am far from Venezuela, have no
special insider knowledge of anything, and my sources are likely biased and
incomplete, so take everything I say here with large dollops of salt). Let’s
start with the top chavistas: why might people like Maduro or Jaua be going to
such lengths to show their complete devotion to the absent Chávez? Putting
aside character-based explanations – e.g., that they are spineless sycophants,
or that they are genuinely passionate about Chávez, however much these things may
be true– the main driver of flattery inflation at the top of the PSUV right now
seems to be precisely that the absence of Chávez makes it difficult for
committed militants to evaluate the credibility of loyalty signals.
Most observers have noted a division – the
extent and nature of which is a matter of some controversy – between what we
might call the radical and the not so radical wings of Chavismo (left and right
chavismo? ), conventionally associated with VP Maduro and National Assembly
president Cabello, respectively. With Chávez incapacitated (and likely soon
dead, given the probable nature of his illness), a struggle is underway to
define the future of the chavista movement and the aims of the “revolution.” Under
the circumstances, no top leader of the PSUV can afford to be seen as anything
less than abjectly devoted to Chávez; anything less would instantly destroy
their credibility with those who matter for their political future (not the
median voter). This sort of competition for the loyalty of committed Chavistas
is likely to lead to an escalation of displays of loyalty in the absence of an
umpire – Chávez – who can credibly arbitrate between potentially disparate
goals and visions of socialism or revolution. (We do not need to assume
cynicism on the part of anybody here, though of course we should not
categorically rule it out either; there is much corruption at the top of the
PSUV). Moreover, it is precisely those who are most formally powerful – e.g. Maduro
– who have the most to gain from encouraging the adulation of Chávez; because
they control the formal levers of power, they are in the best position to
punish even minor deviations from prescribed orthodoxy. (Maduro is thus kind of
in the Lin
Biao position here). The key here is that the signals are meant primarily
not for the median, uncommitted voter, but for committed chavistas, who may not
agree on everything but agree on the immense importance of Chávez for the
movement.
But why is Chávez so important to the
movement? (One could raise the more general question: why do single leaders
seem to become so important for self-consciously egalitarian, socialist
movements?). The usual explanation is that Chávez is a highly charismatic
leader; but if charisma is understood as some kind of intrinsic property of
Chávez, this again explains nothing. Chávez is charismatic not because he has
some magic power that makes people love him – it is always worth remembering
that a significant proportion of Venezuelans don’t like him much at all,
present company included – but because he has been particularly skillful at
using “interaction
rituals” that draw on deeply rooted Venezuelan cultural narratives to
create and fashion new identities that resonate with socially marginalized
groups. He is, above all, a master weaver of stories that resonate broadly with
many (but not all!) people. (What is an identity but a role one plays in a grander
narrative? To create an identity one only needs the right sort of story). Or
rather, the charisma of Chávez is a kind of magic (take it from the expert on the subject!), understood as the skill
to manipulate cultural symbols to produce new identities and collective action;
and it depends on ritual, theatre, and in general the ability to command attention and tune in to emotion.
But now that he is absent, these identities
are threatened; and we might expect people who feel “chavista” to expend more
energy re-asserting their identity in these circumstances, especially in
response to cues coming from Chávez’ top followers. Part of Chávez’ genius has been his
ability to instill a sense of permanent threat in his followers: to be a
chavista is to feel like an underdog, under attack by the combined
forces of international capital, despite the fact that the government controls
enormous oil resources and nowadays exercises effective hegemony over the media;
with Chávez gone, the sense of threat is even greater. We might summarize this
simply by saying that identity polarization leads to inflationary demands on
loyalty signalling; and identity is at this time highly polarized in Venezuela.
[Update, 19 January - fixed minor typos]
[Update, 19 January - fixed minor typos]